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Everything Els behind Ernie

Source: WineMag (http://www.winemag.co.za/article/everything-els-behind-ernie-2010-08-18)

The success of Ernie Els is not limited to the golf course. Extensive business ventures have lead to personal brand extensions such as the Ernie Els wine collection and Stellenbosch restaurant, The Big Easy.

His impressive collection of award-winning red wines has made him a serious contender in the wine industry and, together with his winemaker Louis Strydom, continues to make a big impact.

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